The Creative Europe program plays an important role in promoting European art, culture and media. Through this program the EU intends to offer greater support to European artists and creators, thus contributing to the deepening of European culture and identities.

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The Creative Europe program has as specific objectives, namely:

• strengthen artistic and cultural cooperation, including the mobility of artists and professionals, at EU level;

• to promote cooperation, competitiveness and the innovation potential of the European audiovisual industry;

• support the creation, circulation and promotion of European works;

• promote a diversified and pluralistic environment for the media;

• promote media literacy.

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In addition, the program includes:

• support for the translation and promotion of literary works across the EU;

• the development of audiovisual works, namely video games;

• the production of innovative television content and European and international co-productions;

• support for the sale and circulation, at international level, of non-national European works on all platforms.

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The Creative Europe program also supports:

• architectural and heritage protection projects;

• European film festivals and the music sector;

• the European Capitals of Culture: highlights the diversity and richness of European cultures;

• the EU Prize for Literature: recognizes the work of the best emerging authors in Europe;

• the European Heritage Label: awarded to sites that have contributed to the progress of EU history and unity.